E3-894: Fix issue where non-existent versions would cause the build to hang

The ultimate issue here was that we performed a
```
cat $( ... ) | sed '1d'
```
and if that inner block was empty, then `cat` reverted to waiting for user input. The
error also came up with non-specified build numbers, so we need to make sure that those
are also being fetched correctly.

The upshot is now `<module>_VERSION` will automatically fetch the correct build number;
the only potential downside is that if we have a newer version in `${E3_SITEMODS_PATH}`
in comparison to `${EPICS_MODULES}` (read: cellMods), then it won't pick that up. However,
this seems to be a pretty special corner case.